1/6/2024 0 Comments Curren$y the game spotifyIt's a different way of presenting the same information that you're getting on other stores. All of a sudden these categories will start to show up and will show you games by that publisher. For example, let's say you favor a particular publisher. "What's really driving is what you're playing, because that's what you're interested in. And that's cool I'd like to know what my friends are playing, and that's part of our algorithm, but that's not the entire thing. Essentially, that's driven by deals they've done with GTA and Call of Duty and all the rest of them, and then by what your friends are playing. "And this flies in the face of what Steam has done for years, because the way they decide that you should find content is that they decide what content you're going to find. "Our whole pledge is we're going to connect you quickly to content," McMullin said. More specifically, it's a platform for individuals, as the storefront's algorithm will tailor its recommendations to each individual not based on what's popular or what their friends are playing, but based on games that individual has already played, looked at, or expressed interest in before. ![]() McMullin presented his storefront as a platform for everyone, regardless of demographic or the type of games they're looking for. TurboPlay's curation and algorithms are not limited to just a 'Kids' button, because it isn't just a platform for kids. That's the same thing that we're doing here." If you look at Netflix, if you look at YouTube, at least you've got a 'kids' button and you're somewhat comfortable with the content. "I'm keeping her off it because it's not appropriate. PC is one of the things that she's looking to play on, but her going on Steam is really difficult for me because there's a lot of content on Steam that I really don't want her playing as a very young person. "And one of them is just getting into looking at different platforms and trying to figure out how to play games. "I've got a couple of little girls at home," he said. The second issue - the one that has shaped much of what he believes will make TurboPlay stand out - is with Steam's philosophy on curation, and its discovery algorithms. McMullin's experience launching on Steam was just one that led to the creation of his own alternative. "If you look at Netflix, if you look at YouTube, at least you've got a 'kids' button and you're somewhat comfortable with the content" ![]() It was pretty clear to me by that point that a lot of people have experienced some interesting stories launching games on not only just Steam but other platforms, though Steam seemed to be the real sticking one for PC." "Afterwards, I started travelling to all the trade shows, talking to developers everywhere from Spain to Brazil to the US market. Finally we got somebody on the phone, and he basically said 'Well, your game wasn't in that many wishlists, so we don't really think there's anything we need to do. "We spent about two weeks calling Valve and trying to get them to do something. And when they come back online, wasn't on the front page. After we launched it on Steam, Steam went offline for about 23 hours. ![]() We had crowdfunded a portion of it, and the rest was private equity. "We spent about $1.5 million developing it. "Back a few years ago, I launched an indie game on Steam," he said. Though the storefront is currently in a beta closed to all but a handful of influencers, developers, and partners, I was shown a brief glimpse of the storefront-in-progress at PAX West while McMullin shared his vision. McMullin is the co-founder and president of TurboPlay, a privately-funded company currently working on a new PC (and, in 2020, mobile as well) storefront of the same name. And just about every other PC gaming storefront that isn't, as he put it, giving gamers what they want. Vince McMullin is ready to pick a fight with Steam.
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